The recent price increase is a clear indicator of Intuit’s continuous efforts to boost revenue from its widely-used accounting software, QuickBooks Online. The company has attributed this rise to various factors, including inflation and the addition of new features and improvements to the software. In today’s fiercely competitive market, businesses are consistently looking for ways to improve their offerings while still ensuring profitability. In the era of digital transformation in the business landscape, accounting software like QuickBooks Online is vital for businesses to efficiently manage their finances. This price hike underscores Intuit’s belief in the value of its product and its dedication to providing exceptional service to its clientele.
QuickBooks Online pricing updates The updated pricing will go into effect for new subscriptions starting on or after April 1, 2025. For existing subscriptions, these changes will go into effect on or after May 1, 2025. This applies to both firm-billed and client-billed subscriptions. All clients who are billed directly (client-billed) will be notified of these pricing changes on or after March 26, 2025.
Here are the new list prices along with your discounted price for firm-billed subscriptions:ProductLedgerEasyStartEssentialsPlusAdvancedRegular list price$8/month
(no change)$28/month$65/month$95/month$190/monthDiscount for firm-billed20% off*50% off*Price for firm-billed$22.40/month$32.50/month$47.50/month$95/month*For more information on wholesale billing, please see here. Reminder: You or your client may upgrade, manage, or cancel a subscription at any time by visiting Subscriptions and billing, accessible through your account settings in QuickBooks Online Accountant. Once a subscription is upgraded or downgraded, the then-current list price will apply.
Additionally, the recent price hike could potentially affect small businesses and self-employed professionals who heavily depend on QuickBooks Online for their accounting purposes. It is imperative for these individuals to carefully assess the new pricing model and determine whether the increased cost is justified by the added benefits and features it offers. In today’s ever-changing economic landscape, keeping a close eye on expenses and making well-informed decisions regarding software subscriptions can significantly impact a business’s financial well-being. As Intuit continues to enhance its product offerings and cater to the evolving requirements of its user community, customers can anticipate more updates and enhancements to QuickBooks Online in the future. It is essential for users to stay informed about any modifications to the software and how these changes might affect their day-to-day operations. By staying engaged with Intuit’s news and announcements, users can maximize the value of their QuickBooks Online subscription and ensure they are making the most out of their investment.
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